Women in News – Media Management Foundation
WAN-IFRA in partnership with frayintermedia has developed the e-learning Women in News Media Management Foundation course. As an introduction to media management, it is intended for those who have limited experience in management; however, it will benefit even experienced managers by reminding them of the basics.
There are 5 modules in total:
The purpose of this module is to enable participants to gain insight into the role of leadership within a work context, and thus providing them with the skills and knowledge to add value to one's job. The expected outcomes include; explaining the concept of leadership, differentiating between leadership and management, analysing and comparing leadership theories, applying the different roles and qualities of leadership in a work context.
This module explores strategies in keeping abreast of trends without compromising your business focus. The expected outcome from this module include; analysing own unit in terms of opportunities for innovation, demonstrating understanding of the techniques that promote creativity, developing a plan for creating an environment conducive to innovation, leading a team through a creative thinking process.
Provides essential tools for the ability to assess the company’s financial practices. The expected outcomes include; A general understanding of methods and techniques for interpreting financial information, basic understanding of accounting and financial practices within the organisation, a basic understanding of methods and techniques for reading financial data from reports, the financial objectives of a business, the roles and responsibilities in financial planning.
4. Marketing and Advertising
Marketing and advertising form an integral component of any business, find out why and how to use this to your advantage. The expected outcomes include; monitoring the marketing environment and determining variables for marketing activities, distinguishing the role of marketing research and marketing information systems in investigating and understanding the operations of the market place, distinguishing characteristics of major markets, identifying influences on consumer behaviour in relation to marketing activities.
5. Human resources including newsroom processes.
This module covers imperative skills for second level managers such as heads of department, section heads or divisional heads, and may have more than one team reporting to them. The expected outcomes include; demonstrating knowledge of the principles and processes of team building in workplace activities, getting agreement from team members on objectives, timeframes, rules and guidelines for participation, leading team to complete workplace activities.
Is the Course Certified?
frayintermedia is accredited under the South African Media and ICT sector education training authority (MICT-Seta) for the delivery of the National Certificate Journalism. Currently, the Media Management Foundation course is in the process of further development in order to have it accredited as a recognised skills programme. This course is benchmarked as a post-secondary school qualification (NQF level 5) under the South African National Qualification Framework (NQF).
How does it work?
Learners are granted six weeks to complete the e-learning short course. The course content uses a combination of text, videos and questions. There are five modules which include:
Learners must complete each of these modules, and complete an assignment to earn a WIN certificate.
Each of the modules have the following sections with an average of 90 minutes spent online per module:
Learners must complete the registration form at the beginning of the course and submit the following:
Both the registration form and documents are required for access to the course.
Completing the course
In order to earn their certificates, learners are required to:
Please note that NO extensions beyond the course duration will be granted.
Read more on www.saqa.org.za