Our vision is a media industry in which women and men are equal. Equal in the way they are portrayed in news content and equal in their professional roles and treatment in the newsroom.
We promote gender equality by working with media organisations and media professionals to increase gender balance in news content, in newsrooms and in management structures. We give media professionals the mechanisms to achieve this through customized skills training, coaching, networking, advocacy, education and the development of practical tools and resources. Gender balance will only be achieved when all actors in the sector understand the problem and commit to solving it, so WIN engages both men and women from senior management through to newsroom staff and journalism students.